DS7 is headed by Speedy J who is unanimously considered to be one of the first techno producers to come from the Benelux. Together with people like Laurent Garnier, Aphex Twin and Richie Hawtin, he played his part in raising the genre just after it had escaped the Detroit delivery room. Since the early nineties, Speedy J releases on labels like Plus 8, Warp and Novamute. After fifteen years of techno Speedy J became full circle as Electric Deluxe: a record label and platform for artists, operating within any conceivable genre in the broad spectrum of techno, who wish to fully explore and embrace the ever-expanding technological possibilities.